unlock Max SUCCESS

When Teams Flow, Revenues Grow

Bring your best to every situation.

Using our curveball methodology, leaders craft and refine their unique approach to every challenge and opportunity. The result is stronger leadership, better execution, and ultimately bigger results.

What we Do


What We do

GTM Flow clients include:


ARR Created


Increased equity value

People Impacted to Date

Driving revenue growth is a unique expertise with incredible rewards and intense pressure. I’ve been the CEO, CRO, and CMO. For over 25 years, I’ve been scaling growth companies by designing, leading, and optimizing sales, marketing, and RevOps teams.

My teams were the highest performing with the lowest undesirable attrition in every company, and people have brought my approach with them throughout their careers. My clients—individuals and teams— realize quick wins and make sustainable improvements to be more successful and happier.

Get in touch:

Joelle Kaufman

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What is GTM Flow?

Expected Outcomes from GTM Flow


Services we offer

Strategic Go-to-Market Advisory

Accelerate revenue growth and gain market share with our proven go-to-market strategies & alignment technique

  • Boost revenue and market penetration
  • Maximize marketing ROI 
  • Enhance sales productivity
  • Acquire and retain high-value customers 
  • Exploit your competitive edge 

Executive Performance Acceleration

Performance breakthroughs for CEOs, CROs, CMOs

  • Inspire, drive, and empower teams
  • Make swift, data-driven decisions 
  • Master persuasive communication 
  • Navigate challenges and seize opportunities
  • Develop unshakable resilience & adaptability

High-Impact Team Transformation

Empower your team to thrive through transformative programs

  • Boost sales productivity, customer satisfaction, and revenue growth
  • Sharpen forecast accuracy, decision-making, and resource allocation
  • Amplify collaboration, innovation, and team performance
  • Build resilience, adaptability, and problem-solving skills
  • Foster mental well-being, engagement, and job satisfaction


Focus on GTM from the start

A few months after founding and funding Parcha.ai, I engaged Joelle as my go-to-market (GTM) coach. Immediately, Joelle taught me how to use my prospect meetings to maximize learning and refine our product, target buyer, and value proposition. Joelle is an invaluable sounding board, confidant, and accountability partner. Inaddition to coaching me, she provides valuable feedback and hands-on recommendations for our go-to-market strategy, positioning, and buyer negotiations. I highly recommend that technical founders like me engage Joelle to accelerate their time to commercial success
AJ Asver, March 29, 2024


Transformed my leadership and my life

Joelle is an outstanding coach and facilitator who efficiently and effectively transformed my life using the tools of Positive Intelligence in combination with her deep insight and decades of leadership experience. She helped me get out of my way, allowing me to recover more quickly from setbacks and reframe them as gifts, reshaping me into the effective leader I’ve always wanted to become. 

M. Brodie, KFF COO


Swiftly translate insights to tangible action

Joelle, my executive coach, refined my skill set in cultivating and maintaining a growth mindset in a high-performance startup environment. She swiftly helped me identify my blind spots and translate insights into tangible actions.  I extended our collaboration to coach my leadership team. As part of this, we also rolled out the PQ Operating System as a team and benefited greatly from Joelle’s experience and feedback as we continued striving for excellence on our journey.

S. Nandzik, SVP Marketing (fmr), Signifyd


Rapid results from go-to-market coaching

Her coaching and hands-on approach to consulting really helped free me up to take care of my top priorities. Joelle’s no “BS’ feedback while caring deeply for the success of her clients is apparent in everything she does. If you are not working with Joelle, you are missing out!

E. Martin, Archipelago Analytics


Energize growth of an existing, premium offering

Joelle’s superpower is her ability to bring disparate commercial teams across an organisation together, point them in the right direction, shepherd them where they need to go (in double quick time) and make it stick!

I had the opportunity to experience this firsthand at AdRoll, where Joelle ran our Buyer Enablement project. I’ve seen the positive impact she had on people and business outcomes. Joelle has a bias for action. She moves quickly and with precision. She is focused and leads from the front.

In partnering with her to deliver our project I learned a lot and the company benefited immensely.


G. Flood, May 25, 2022


End-to-end Go to Market Partner

Joelle is one of the best. She’s great at all the CMO stuff (branding, positioning, communications, PR, etc) but her partnership on the go-to-market side has been best in class from my view….Buyer journeys, field marketing execution, executive sponsorship, data-driven decision making…I’d suggest that you strive for a chance to work with her.

D. Johnson, March 2016


Makes teams successful

Joelle is the most the most effective executive I have ever worked for. She has a knack for getting things done and her number one goal was to set the team up for success. She played a critical role is scaling our sales and marketing organizations and she was never afraid to be bold.

Z. Hirsch, Feb 13, 2020


Customer centered CRO balancing accountability with EQ

Joelle is an incredibly effective CRO and operating executive. She understands the customer and the market better than anyone and is able to translate those insights into clear simple messaging and strategy that a large sales team can go execute against. She is dead serious about holding her team accountable to the number, and expects constant improvement, but also she has a higher EQ than most leaders I have met.

A. Cramer, Feb 1, 2020



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GTMFlow – over 25 years of revenue leadership

We identify your most pressing challenges, assess your approach, and identify micro-adjustments to use immediately. We’ll refine your strategy based on your strengths and develop faster recognition of curveballs. Results come fast and last. With GTM Flow, you’ll experience:

More energy Less conflict
More creativity Less waste
More focus Less turnover

“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”

Babe Ruth