be more SUCCESSFUL and HAVE more FUN

With flow, revenues grow.

.Accelerate business and personal growth by being in flow

both individually and as a team. 
With Flow, you are more focused, resilient, agile and aligned.
As a Revenue Catalyst, our focus is to eliminate barriers to growth 

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Our Services


ARR Created


Increased equity value


Quarterly improved GTM metrics

GTMFlow – over 25 years of revenue leadership

We identify your most pressing issues, prioritize action and create sustainable change. Our approach generates fast and meaningful results for individuals, teams and organizations.  With flow, you’ll have:

More energy Less attrition
More innovation Less conflict
More efficiency Less waste

What is GTM Flow?

Expected Outcomes from GTM Flow

Over 25 years of designing, leading and optimizing sales, marketing and customer success teams for scale.

Our no-nonsense coaching, experience and practical approach generates fast results for individuals, teams and organizations. Growth, predictability and focus all improve when your go-to-market has flow.

Get in touch:

Joelle Kaufman

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Service Packages

Interested in increasing flow in your life? For your team? For your organization? That’s what we love to do. We offer 3-6-12 month packages and each package is customized to your unique objectives and goals. Our packages demonstrate the components, structure and reach of your engagement with GTM Flow.  Each element within the package is bespoke to you.


Transformed my leadership and my life

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M. Brodie, KFF COO

Rapid results from go-to-market coaching

Her coaching and hands-on approach to consulting really helped free me up to take care of my top priorities. Joelle’s no “BS’ feedback while


E. Martin, Archipelago Analytics

Energize growth of an existing, premium offering

Joelle’s superpower is her ability to bring disparate commercial teams across an organisation together, point them in the right direction, shepherd them where


G. Flood, May 25, 2022

End-to-end Go to Market Partner

Joelle is one of the best. She’s great at all the CMO stuff (branding, positioning, communications, PR, etc) but her partnership on the go-to-market


D. Johnson, March 2016

Makes teams successful

Joelle is the most the most effective executive I have ever worked for. She has a knack for getting things done and her number one goal was to set the team


Z. Hirsch, Feb 13, 2020

Customer centered CRO balancing accountability with EQ

Joelle is an incredibly effective CRO and operating executive. She understands the customer and the market better than anyone and is able


A. Cramer, Feb 1, 2020


Recent Blogs

How to grow SAAS revenues efficiently

How to grow SAAS revenues efficiently

Is the route to growing SAAS revenues efficiently through hiring salespeople? Many SAAS investors, founders and revenue leaders believe that hiring sellers is the pathway to growing SAAS revenues efficiently. In my experience, adding more salespeople without a solid...

“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”

Babe Ruth

Get In Touch

Joelle Kaufman