With flow, revenues grow.

Accelerate go-to-market growth and precisely streamline and optimize every element of your B2B revenue flywheel.

GTM Flow brings 25 years of designing, leading and optimizing sales, marketing and customer success teams for scale. Growth, predictability and focus all improve when your go-to-market has flow.

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Joelle Kaufman


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ARR Created


Increased equity value


Quarterly improved GTM metrics

GTM Aligned?

We start with a demand generation assessment to identify issues and opportunities. Short term recommendations often include media mix or new channels. Long term recommendations often cover alignment using OKRs, crisp focus on the ideal customer profile, differentiation and compelling messaging as well as metrics and systems improvements. The assessment will provide short and long term recommendations to improve demand generation and build pipeline quickly.


GTM Flowing?

The GTM Flow method builds your team into agile, ambitious go-to-market leaders who use a shared vocabulary, common metrics and operational rhythm to out-compete, out-execute and out-deliver value to your market.


Joelle is one of the best. She’s great at all the CMO stuff (branding, positioning, communications, PR, etc) but her partnership on the go-to-market side has been best in class from my view….Buyer journeys, field marketing execution, executive sponsorship, data-driven decision making…I’d suggest that you strive for a chance to work with her.

D. Johnson, March 2016

Joelle is the most the most effective executive I have ever worked for. She has a knack for getting things done and her number one goal was to set the team up for success. She played a critical role is scaling our sales and marketing organizations and she was never afraid to be bold.

Z. Hirsch, Feb 13, 2020

Joelle is an incredibly effective CRO and operating executive. She understands the customer and the market better than anyone and is able to translate those insights into clear simple messaging and strategy that a large sales team can go execute against. She is dead serious about holding her team accountable to the number, and expects constant improvement, but also she has a higher EQ than most leaders I have met.

A. Cramer, Feb 1, 2020

How to Master Empathetic Selling

The short answer – be a human.  Be genuine. Be open. Be curious about another person. Empathetic selling starts with seeing the other person in the conversation without expectation or obligation. The long answer… 2022 (and beyond) will be the dawn of empathetic selling.  The most successful go-to-market teams (sales and marketing) will be knownContinue reading “How to Master Empathetic Selling”

“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”

Babe Ruth