GTM Flow brings 25 years of designing, leading and optimizing sales, marketing and customer success teams for scale. Growth, predictability and focus all improve when your go-to-market has flow.
Increased equity value
Quarterly improved GTM metrics
We start with a demand generation assessment to identify issues and opportunities. Short term recommendations often include media mix or new channels. Long term recommendations often cover alignment using OKRs, crisp focus on the ideal customer profile, differentiation and compelling messaging as well as metrics and systems improvements. The assessment will provide short and long term recommendations to improve demand generation and build pipeline quickly.
The GTM Flow method builds your team into agile, ambitious go-to-market leaders who use a shared vocabulary, common metrics and operational rhythm to out-compete, out-execute and out-deliver value to your market.
Joelle is one of the best. She’s great at all the CMO stuff (branding, positioning, communications, PR, etc) but her partnership on the go-to-market side has been best in class from my view….Buyer journeys, field marketing execution, executive sponsorship, data-driven decision making…I’d suggest that you strive for a chance to work with her.D. Johnson, March 2016
Joelle is one of the strongest and most inspiring leaders in tech in the Bay Area. She has a unique combination of drive, energy and determination to makes even the impossible happen. She is innovative in finding ways to move the needle by identifying potential risks, breaking down silos, and bringing the whole org working closer together towards a common goal.K. Fima, April 1, 2020
Joelle is the most the most effective executive I have ever worked for. She has a knack for getting things done and her number one goal was to set the team up for success. She played a critical role is scaling our sales and marketing organizations and she was never afraid to be bold.Z. Hirsch, Feb 13, 2020
Joelle is an incredibly effective CRO and operating executive. She understands the customer and the market better than anyone and is able to translate those insights into clear simple messaging and strategy that a large sales team can go execute against. She is dead serious about holding her team accountable to the number, and expects constant improvement, but also she has a higher EQ than most leaders I have met.A. Cramer, Feb 1, 2020
Among prospective customers, urgency is the difference between a sale and a fail. Many people incorrectly assume selling requires creating urgency in the prospective client’s mind. This mindset is both hubristic and harmful: Manipulating someone into altered priorities is a speedy way to make them resent you. In subscription sales, especially, it’s a recipe forContinue reading “Urgency: The Difference between a Sale and a Fail”
While GTM Flow certainly sounds like a desirable state, achieving it may sound challenging. For the subscription businesses I help, the most common concerns are: “We don’t have time.” “We don’t have to fix our entire process. All we have to do is…” “We already understand our success based on [x] metric.” “Even if weContinue reading “Top Four Concerns about GTM Flow”
“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”