be more SUCCESSFUL and HAVE more FUN
With flow, revenues grow..Accelerate business and personal growth by being in flow
– both individually and as a team.
With Flow, you are more focused, resilient, agile and aligned.
As a Revenue Catalyst, our focus is to eliminate barriers to growth
Services
Our Services
>$100M
ARR Created
$3B
Increased equity value
36%
Quarterly improved GTM metrics
GTMFlow – over 25 years of revenue leadership
We identify your most pressing issues, prioritize action and create sustainable change. Our approach generates fast and meaningful results for individuals, teams and organizations. With flow, you’ll have:
| More energy | Less attrition |
| More innovation | Less conflict |
| More efficiency | Less waste |
What is GTM Flow?
Expected Outcomes from GTM Flow
Over 25 years of designing, leading and optimizing sales, marketing and customer success teams for scale.
Our no-nonsense coaching, experience and practical approach generates fast results for individuals, teams and organizations. Growth, predictability and focus all improve when your go-to-market has flow.
Get in touch:
Joelle Kaufman
joelle@gtmflow.com
@TheCROJo
Follow us:
Packages
Service Packages
Interested in increasing flow in your life? For your team? For your organization? That’s what we love to do. We offer 3-6-12 month packages and each package is customized to your unique objectives and goals. Our packages demonstrate the components, structure and reach of your engagement with GTM Flow. Each element within the package is bespoke to you.
Enterprise Flow
12 months
Improve the performance of your organization
Three State of the Team assessments
Twice-monthly 1:1 Coaching
Weekly group coaching
Daily Positive Intelligence Program (52 weeks)
Go-to-Market Motion Improvements as needed
Team Flow
6 months
Improve the performance of your team
One State of the Team assessment
Twice-monthly 1:1 Coaching
Weekly group coaching
Daily Positive Intelligence Program (24 weeks)
Go-to-Market Motion Improvements as needed
Personal Flow
3 months
Transform your performance, energy and relationships
Twice-monthly 1:1 Coaching
Weekly group coaching with peer group
Daily Positive Intelligence Program (12 weeks)
Testimonials
Blogs
Recent Blogs
Addressing Seller Burnout: A Call to Action for CEOs and Sales Leaders
The world of B2B sales is facing a crisis. A recent Gartner report,"How to Motivate and Retain Your Sales Team" has revealed some alarming statistics: nearly 90% of B2B sellers are feeling the strain, and over half of them are considering leaving their current...
How to grow SAAS revenues efficiently
Is the route to growing SAAS revenues efficiently through hiring salespeople? Many SAAS investors, founders and revenue leaders believe that hiring sellers is the pathway to growing SAAS revenues efficiently. In my experience, adding more salespeople without a solid...
How To Create An MVP B2B SaaS Marketing Budget
There are five minimum required steps to create a useful, predictive and strategic B2B SaaS marketing budget – and both CFOs and CMOs need to understand them.
“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”
Babe Ruth
Get In Touch
joelle@gtmflow.com
@TheCROJo
Transformed my leadership and my life
Joelle Kaufman is an outstanding coach and facilitator. She has efficiently and effectively transformed my life using the tools of Positive Intelligence in combination with her deep insight and decades of leadership experience. She helped me get out of my own way, allowing me to recover more quickly from setbacks and reframe them as gifts, reshaping me into the effective leader I’ve always wanted to become.
Joelle helped me focus on the specifics of the program that had the biggest bang for the time invested. For example, she encouraged me to use my natural empathy as a way to deepen my curiosity in tackling problems which has lead directly to many more creative and robust solutions. Perhaps her biggest impact has been helping me stay calmer and less judgmental in my interactions with the various teams and employees I manage. My internal “judge” is now much quieter, and my internal “sage” is much more present, and for that I will always be grateful to Joelle.
M. Brodie, KFF COO
Rapid results from go-to-market coaching
Her coaching and hands-on approach to consulting really helped free me up to take care of my top priorities. Joelle’s no “BS’ feedback while caring deeply for the success of her clients is apparent in everything she does. If you are not working with Joelle, you are missing out!
E. Martin, Archipelago Analytics
Energize growth of an existing, premium offering
Joelle’s superpower is her ability to bring disparate commercial teams across an organisation together, point them in the right direction, shepherd them where they need to go (in double quick time) and make it stick!
I had the opportunity to experience this first hand at AdRoll, where Joelle ran our Buyer Enablement project. And I’ve seen the positive impact she had on people and business outcomes. Joelle has a bias for action. She moves quickly, and with precision. She is focused and leads from the front.
In partnering with her to deliver our project I learned a lot and the company benefited immensely.
G. Flood, May 25, 2022
End-to-end Go to Market Partner
Joelle is one of the best. She’s great at all the CMO stuff (branding, positioning, communications, PR, etc) but her partnership on the go-to-market side has been best in class from my view….Buyer journeys, field marketing execution, executive sponsorship, data-driven decision making…I’d suggest that you strive for a chance to work with her.
D. Johnson, March 2016
Makes teams successful
Joelle is the most the most effective executive I have ever worked for. She has a knack for getting things done and her number one goal was to set the team up for success. She played a critical role is scaling our sales and marketing organizations and she was never afraid to be bold.
Z. Hirsch, Feb 13, 2020
Customer centered CRO balancing accountability with EQ
Joelle is an incredibly effective CRO and operating executive. She understands the customer and the market better than anyone and is able to translate those insights into clear simple messaging and strategy that a large sales team can go execute against. She is dead serious about holding her team accountable to the number, and expects constant improvement, but also she has a higher EQ than most leaders I have met.
A. Cramer, Feb 1, 2020