Revenue Catalyst


With flow, revenues grow.

Accelerate go-to-market growth and precisely streamline and optimize every element of your B2B revenue flywheel.

GTM Flow brings 25 years of designing, leading and optimizing sales, marketing and customer success teams for scale. Our no-nonsense coaching, experience and practical approach generates fast results for individuals, teams and organizations. Growth, predictability and focus all improve when your go-to-market has flow.

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Joelle Kaufman


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ARR Created


Increased equity value


Quarterly improved GTM metrics

GTM Aligned?

We start with the core question of why does your most important buyer buy from you NOW. We interview your team, your customers and analyze data about your go to market efforts. With clear understanding of your “why now”, GTM Flow can upgrade your unique selling proposition, pricing & packaging, go-to-market strategy, buyer enablement and revops. GTM Flow incorporates the financial discipline of efficient growth companies with creativity and customer centricity. With GTM Flow, you will improve alignment, build pipeline quickly, and generate more high quality sales.


GTM Flowing?

GTM Flow coaching method builds leaders and teams into agile, ambitious, and innovative leaders who use a shared vocabulary, common metrics and operational rhythm to out-compete, out-execute and out-deliver value to your market. With a focus on improving mental fitness, rapid and significant efficacy improvements, and developing acute listening instincts, leaders and teams who are coached by GTM Flow are more cohesive, agile and successful.


Rapid results from go-to-market coaching

Her coaching and hands-on approach to consulting really helped free me up to take care of my top priorities. Joelle’s no “BS’ feedback while caring deeply for the success of her clients is apparent in everything she does. If you are not working with Joelle, you are missing out!

E. Martin, Archipelago Analytics

Energize growth of an existing, premium offering

Joelle’s superpower is her ability to bring disparate commercial teams across an organisation together, point them in the right direction, shepherd them where they need to go (in double quick time) and make it stick!

I had the opportunity to experience this first hand at AdRoll, where Joelle ran our Buyer Enablement project. And I’ve seen the positive impact she had on people and business outcomes. Joelle has a bias for action. She moves quickly, and with precision. She is focused and leads from the front.

In partnering with her to deliver our project I learned a lot and the company benefited immensely.

G. Flood, May 25, 2022

End-to-end Go to Market Partner

Joelle is one of the best. She’s great at all the CMO stuff (branding, positioning, communications, PR, etc) but her partnership on the go-to-market side has been best in class from my view….Buyer journeys, field marketing execution, executive sponsorship, data-driven decision making…I’d suggest that you strive for a chance to work with her.

D. Johnson, March 2016

Makes teams successful

Joelle is the most the most effective executive I have ever worked for. She has a knack for getting things done and her number one goal was to set the team up for success. She played a critical role is scaling our sales and marketing organizations and she was never afraid to be bold.

Z. Hirsch, Feb 13, 2020

Customer centered CRO balancing accountability with EQ

Joelle is an incredibly effective CRO and operating executive. She understands the customer and the market better than anyone and is able to translate those insights into clear simple messaging and strategy that a large sales team can go execute against. She is dead serious about holding her team accountable to the number, and expects constant improvement, but also she has a higher EQ than most leaders I have met.

A. Cramer, Feb 1, 2020

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Key Trends in Category Creation

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“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”

Babe Ruth