be more SUCCESSFUL and HAVE more FUNWith flow, revenues grow.
GTM Flow is a leadership and revenue catalyst for pre-IPO start-ups combining strategy, analysis, and coaching for CEOs, as well as Sales and Marketing leaders.
Revenue is oxygen for organizations and GTM Flow rapidly identifies and eliminates obstacles to optimal revenue generation.
Increased equity value
Quarterly improved GTM metrics
Interested in increasing flow in your life? For your team? For your organization? That’s what we love to do. We offer 3-6-12 month packages and each package is customized to your unique objectives and goals. Our packages demonstrate the components, structure and reach of your engagement with GTM Flow. Each element within the package is bespoke to you.
Improve team dynamics
Twice-monthly 1:1 coaching for leaders
Weekly group coaching with leaders
Positioning, pricing & packaging advisory
Sales leaders are always looking for ways to optimize sales processes, improve technology infrastructure and above all, get the best out of our sales teams. However, there is one thing that most sales leaders tend to overlook - the role of building emotional...
Revenue Leaders need a New Playbook to Build Resilience, Flexibility, and Energy in Their Sales Teams
Sales teams are challenged. According to the Lightspeed 2023 Sales Benchmark Report sales reps' quota attainment has been declining annually since 2021. Companies are experiencing decreased win rates, and sales cycles have increased. In addition, market conditions are...
The world of B2B sales is facing a crisis. A recent Gartner report,"How to Motivate and Retain Your Sales Team" has revealed some alarming statistics: nearly 90% of B2B sellers are feeling the strain, and over half of them are considering leaving their current...
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Transformed my leadership and my life
Joelle Kaufman is an outstanding coach and facilitator. She has efficiently and effectively transformed my life using the tools of Positive Intelligence in combination with her deep insight and decades of leadership experience. She helped me get out of my own way, allowing me to recover more quickly from setbacks and reframe them as gifts, reshaping me into the effective leader I’ve always wanted to become.
Joelle helped me focus on the specifics of the program that had the biggest bang for the time invested. For example, she encouraged me to use my natural empathy as a way to deepen my curiosity in tackling problems which has lead directly to many more creative and robust solutions. Perhaps her biggest impact has been helping me stay calmer and less judgmental in my interactions with the various teams and employees I manage. My internal “judge” is now much quieter, and my internal “sage” is much more present, and for that I will always be grateful to Joelle.
M. Brodie, KFF COO
Rapid results from go-to-market coaching
Her coaching and hands-on approach to consulting really helped free me up to take care of my top priorities. Joelle’s no “BS’ feedback while caring deeply for the success of her clients is apparent in everything she does. If you are not working with Joelle, you are missing out!
E. Martin, Archipelago Analytics
Energize growth of an existing, premium offering
Joelle’s superpower is her ability to bring disparate commercial teams across an organisation together, point them in the right direction, shepherd them where they need to go (in double quick time) and make it stick!
I had the opportunity to experience this first hand at AdRoll, where Joelle ran our Buyer Enablement project. And I’ve seen the positive impact she had on people and business outcomes. Joelle has a bias for action. She moves quickly, and with precision. She is focused and leads from the front.
In partnering with her to deliver our project I learned a lot and the company benefited immensely.
G. Flood, May 25, 2022
End-to-end Go to Market Partner
Joelle is one of the best. She’s great at all the CMO stuff (branding, positioning, communications, PR, etc) but her partnership on the go-to-market side has been best in class from my view….Buyer journeys, field marketing execution, executive sponsorship, data-driven decision making…I’d suggest that you strive for a chance to work with her.
D. Johnson, March 2016
Makes teams successful
Joelle is the most the most effective executive I have ever worked for. She has a knack for getting things done and her number one goal was to set the team up for success. She played a critical role is scaling our sales and marketing organizations and she was never afraid to be bold.
Z. Hirsch, Feb 13, 2020
Customer centered CRO balancing accountability with EQ
Joelle is an incredibly effective CRO and operating executive. She understands the customer and the market better than anyone and is able to translate those insights into clear simple messaging and strategy that a large sales team can go execute against. She is dead serious about holding her team accountable to the number, and expects constant improvement, but also she has a higher EQ than most leaders I have met.
A. Cramer, Feb 1, 2020