Every founder, early-stage investor and growth executive focuses on the size and growth of their business. Often, these same people are looking for experts who can “fix” the demand gen problem which is usually 25% demand gen and 75% deeper problems. I call this the demand gen iceberg . True demand generation problems are overwhelminglyContinue reading “10 Unexpected Ways to Fix your B2B Demand Gen Problems”
The day started with the social media team excitedly sharing that they were achieving their impressions target and earning 600 clicks per week. They reported, proudly, that they were achieving their KPIs (key performance indicators). That’s when the COO noted that in spite of 600 clicks, no one completed registration – so those accomplishments wereContinue reading “Agile SAAS Enterprise Marketing Metrics”
Business wants everything to be agile. Agile marketing. Agile development. Transform to be more agile. At Harvard Business School, companies spend significant funds teaching their people “agile.” Often this starts by understanding the concepts of agile development (such as the Agile Manifesto) with clear stories, small scrum teams, short sprints delivering software every two weeks,Continue reading “The secret of sustainably agile teams”
B2B CMOs have an average 18 month lifespan. What can a CEO do when hiring to maximize success and durability with a CMO?