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Provocations, insights and how-to guides for creating and sustaining flow in your go-to-market and your teams.
How to grow SAAS revenues efficiently
Is the route to growing SAAS revenues efficiently through hiring salespeople? Many SAAS investors, founders and revenue leaders believe that hiring sellers is the pathway to growing SAAS revenues efficiently. In my experience, adding more salespeople without a solid...
How To Create An MVP B2B SaaS Marketing Budget
There are five minimum required steps to create a useful, predictive and strategic B2B SaaS marketing budget – and both CFOs and CMOs need to understand them.
Need Product Market Fit? It’s all about Urgency
In the world of startups, product-market fit is key to success. It’s the process of matching a product or service with a target market that has an urgent need for it. And no one understands this better than Figma. This tech company had early success by targeting other...
Key Trends in Category Creation
At Dynamic Signal, we created the employee engagement platform category with the help of Zoom Marketing. Through a research based approach including interviews and focus groups, Zoom Marketing has worked with many leading technology and biotechnology brands. Below, I...
Focus On Your “wallet Share”, Not Your Product
While founders are told to prototype quickly and launch fast, two-time unicorn founder and expert engineer, Ashutosh Garg, suggests that the fastest path to success is to maximize wallet share and build after you know what sells.
5 Tips for Making the Most Out of Getting Fired
It's happened to the best of us. We go into work one day, and are called into a meeting with our boss. They tell us that we've been fired - it's over, we're done. For many people, this experience is devastating. It can leave them feeling ashamed, anxious and lost....
