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Provocations, insights and how-to guides for creating and sustaining flow in your go-to-market and your teams.

Asking the Best Pipeline Math Questions

Asking the Best Pipeline Math Questions

The three questions generated by doing pipeline math are crucial for sales and marketing professionals. They provide valuable insights into the health and effectiveness of your sales pipeline. Let's dive into each question and understand why they are essential: 1. Do...

Pipeline Coverage in a Snap

Pipeline Coverage in a Snap

Understanding and managing pipeline coverage is crucial for every salesperson, and it plays a significant role in the success of a sales and marketing team. As a sales and marketing executive, I cannot stress enough the importance of every salesperson knowing their...