Companies are increasingly organizing with a Chief Revenue Officer (CRO) role, recognizing that someone should be responsible for every aspect of revenue, including sales, marketing, and customer success. While one could argue this area is the CEO’s job, that structure implies the CEO isn’t focusing on product, strategy, hiring, or managing investors. Keeping the revenueContinue reading “Savants vs Students: How to Hire a Great Chief Revenue Officer”
B2B CMOs have an average 18 month lifespan. What can a CEO do when hiring to maximize success and durability with a CMO?