Category Archives: Hiring

How to grow SAAS revenues efficiently

Is the route to growing SAAS revenues efficiently through hiring salespeople? Many SAAS investors, founders and revenue leaders believe that hiring sellers is the pathway to growing SAAS revenues efficiently. In my experience, adding more salespeople without a solid pipeline and proof of product-market fit will increase your burn rate and rarely drive growth. ItContinue reading “How to grow SAAS revenues efficiently”

4 Founder Insights That Will Change Your Company’s Future

Ashutosh Garg talks and thinks remarkably fast. He understands complexity with ease and his drive to create is unstoppable. I had the pleasure of meeting Ashutosh when I interviewed to be the first Head of Marketing for Bloomreach – one of two unicorns Ashutosh has founded (Eightfold.ai, where he is the CEO, is the secondContinue reading “4 Founder Insights That Will Change Your Company’s Future”

Savants vs Students: How to Hire a Great Chief Revenue Officer

Companies are increasingly organizing with a Chief Revenue Officer (CRO) role, recognizing that someone should be responsible for every aspect of revenue, including sales, marketing, and customer success. While one could argue this area is the CEO’s job, that structure implies the CEO isn’t focusing on product, strategy, hiring, or managing investors. Keeping the revenueContinue reading “Savants vs Students: How to Hire a Great Chief Revenue Officer”