Business wants everything to be agile. Agile marketing. Agile development. Transform to be more agile. At Harvard Business School, companies spend significant funds teaching their people “agile.” Often this starts by understanding the concepts of agile development (such as the Agile Manifesto) with clear stories, small scrum teams, short sprints delivering software every two weeks,Continue reading “The secret of sustainably agile teams”
B2B CMOs have an average 18 month lifespan. What can a CEO do when hiring to maximize success and durability with a CMO?