In go-to-market messaging, complexity is bad. During a sales meeting, the statement “our product is complex” should raise red flags. You shouldn’t buy from a complex business nor should you sell a complex product. Complexity requires time and effort to understand and incorporate, drastically diminishing a product’s value. Companies arrive at complexity when they failContinue reading “Don’t Drown Customers in Complexity”
Alignment is the most important work of leaders. The moment when a team is aligned, all its members work in tandem. Well-aligned teams free up time for leaders to focus on company growth and individual development instead of putting out internal fires. Change is constant and so is the effort to align – well alignedContinue reading “Alignment is a Verb”
For enterprise subscription businesses, go-to-market flow is the paragon of operational efficiency. When you achieve it, every part of the business aligns, accelerating employee satisfaction and company growth. Anyone who has experienced go-to-market (GTM) flow remembers it as their most satisfying work experience. In a frequently chaotic and anxious business culture, flow feels safe andContinue reading “GTM Flow: The Optimal State for Subscription Businesses”
Business wants everything to be agile. Agile marketing. Agile development. Transform to be more agile. At Harvard Business School, companies spend significant funds teaching their people “agile.” Often this starts by understanding the concepts of agile development (such as the Agile Manifesto) with clear stories, small scrum teams, short sprints delivering software every two weeks,Continue reading “The secret of sustainably agile teams”
B2B CMOs have an average 18 month lifespan. What can a CEO do when hiring to maximize success and durability with a CMO?