by TheCROJo | Sep 18, 2023 | Leadership, Revenue, sales
The world of B2B sales is facing a crisis. A recent Gartner report,”How to Motivate and Retain Your Sales Team” has revealed some alarming statistics: nearly 90% of B2B sellers are feeling the strain, and over half of them are considering leaving their...
by TheCROJo | Oct 27, 2022 | Founders, Hiring, Leadership
Ashutosh Garg talks and thinks remarkably fast. He understands complexity with ease and his drive to create is unstoppable. I had the pleasure of meeting Ashutosh when I interviewed to be the first Head of Marketing for Bloomreach – one of two unicorns Ashutosh...
by TheCROJo | Jan 24, 2022 | Leadership, Marketing, Revenue, sales
The most important partnership driving growth for B2B enterprises is the one between sales and marketing. Partnerships with Customer Success and Product are critical as well for a subscription business (SAAS for example). But if sales and marketing do not align, the...
by TheCROJo | Dec 19, 2021 | Leadership, Revenue, sales
Today, 70% of B2B buyers do most, if not all, of their buying process before they talk to you, and 43% of B2B buyers don’t ever want to talk to you That number rises to 54% for millennials and younger Data from Gartner 2021 Over the last few decades, the world...
by TheCROJo | Nov 14, 2021 | Leadership, Marketing, sales
How do you hold people accountable to repeatably deliver business results? Every sales and marketing team I’ve led is characterized by camaraderie, energy, and results. They are highly accountable to each other, to me, and to the business. They take risks and...
by TheCROJo | Nov 9, 2021 | Leadership, Revenue, sales
During pipeline reviews, it’s not enough to perform a brief circuit around the room and ask each seller about their current deals. Instead, the best sales leaders truly interrogate their pipeline to ensure they effectively coach their people. Here’s how: The Power of...
