by TheCROJo | Apr 25, 2023 | Demand Generation, Hiring, Marketing, Revenue, sales
Is the route to growing SAAS revenues efficiently through hiring salespeople? Many SAAS investors, founders and revenue leaders believe that hiring sellers is the pathway to growing SAAS revenues efficiently. In my experience, adding more salespeople without a solid...
by TheCROJo | Apr 10, 2023 | Marketing, Revenue, Uncategorized
Welcome to the world of B2B SaaS enterprise solutions, where marketing budgets and revenue targets rule the game. But fear not, fellow marketer and fellow finance leaders, we’re here to guide you through the maze of numbers with a touch of humor and a dash of...
by TheCROJo | Mar 26, 2023 | Product-Market Fit, Revenue
In the world of startups, product-market fit is key to success. It’s the process of matching a product or service with a target market that has an urgent need for it. And no one understands this better than Figma. This tech company had early success by targeting other...
by TheCROJo | Dec 16, 2022 | Founders, Product-Market Fit, Revenue
Building a product is not the challenge – building a business is. Silicon Valley investors often lead entrepreneurs astray according to two-time unicorn founder, Ashutosh Garg. During our conversation about founder wisdom, he rejected the conventional wisdom to...
by TheCROJo | Sep 6, 2022 | Marketing
Content marketing is often the only truly unique, differentiated marketing deliverable. Marketing changes fast – as soon as a marketer figures out a channel, a message or an audience, technology has made it effortless for competitors to replicate it. While...
by TheCROJo | Sep 1, 2022 | Marketing, Metrics, Revenue
Is your B2B company missing its forecasts? Is that derailing strategic planning, board meetings and fundraising? My colleague, Philippe Bouissou, applied his 4 alignment axis model to the question of forecast accuracy, marketing attribution and the role of revops. His...
