Agile SAAS Enterprise Marketing Metrics

The day started with the social media team excitedly sharing that they were achieving their impressions target and earning 600 clicks per week.  They reported, proudly, that they were achieving their KPIs (key performance indicators). That’s when the COO noted that in spite of 600 clicks, no one completed registration – so those accomplishments wereContinue reading “Agile SAAS Enterprise Marketing Metrics”