by TheCROJo | Dec 5, 2021 | Demand Generation, Marketing, Metrics, Revenue, sales
If you’re a sales, marketing, or revenue leader, marketing qualified leads (MQLs) are stymying your growth. When running a go-to-market function, many teams break the client journey into three pieces: Marketing retrieves information on people in the market and pursues...
by TheCROJo | Aug 31, 2021 | Demand Generation, sales
Among prospective customers, urgency is the difference between a sale and a fail. Many people incorrectly assume selling requires creating urgency in the prospective client’s mind. This mindset is both hubristic and harmful: Manipulating someone into altered...
