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Tag Archives: CMO Characteristics

How to hire a CMO that lasts

B2B CMOs have an average 18 month lifespan. What can a CEO do when hiring to maximize success and durability with a CMO?

Posted byTheCROJoMarch 28, 2021October 27, 2021Posted inHiring, Leadership, MarketingTags:CMO Characteristics, CMO hiring, Hiring a CMO
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