by TheCROJo | Apr 10, 2023 | Marketing, Revenue, Uncategorized
Welcome to the world of B2B SaaS enterprise solutions, where marketing budgets and revenue targets rule the game. But fear not, fellow marketer and fellow finance leaders, we’re here to guide you through the maze of numbers with a touch of humor and a dash of...
by TheCROJo | Sep 1, 2022 | Marketing, Metrics, Revenue
Is your B2B company missing its forecasts? Is that derailing strategic planning, board meetings and fundraising? My colleague, Philippe Bouissou, applied his 4 alignment axis model to the question of forecast accuracy, marketing attribution and the role of revops. His...
by TheCROJo | Nov 9, 2021 | Leadership, Revenue, sales
During pipeline reviews, it’s not enough to perform a brief circuit around the room and ask each seller about their current deals. Instead, the best sales leaders truly interrogate their pipeline to ensure they effectively coach their people. Here’s how: The Power of...
