by TheCROJo | Dec 5, 2021 | Demand Generation, Marketing, Metrics, Revenue, sales
If you’re a sales, marketing, or revenue leader, marketing qualified leads (MQLs) are stymying your growth. When running a go-to-market function, many teams break the client journey into three pieces: Marketing retrieves information on people in the market and pursues...
by TheCROJo | Oct 10, 2021 | Demand Generation, Marketing, Metrics, sales
If your company is only measuring growth in ARR, it isn’t effectively measuring its growth. Revenue growth is the cornerstone of business success. Your revenue growth rate is your momentum, powering your perception in the market, including your ability to raise money...
