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Marketing Qualified Leads are Worse than Meaningless

Marketing Qualified Leads are Worse than Meaningless

by TheCROJo | Dec 5, 2021 | Demand Generation, Marketing, Metrics, Revenue, sales

If you’re a sales, marketing, or revenue leader, marketing qualified leads (MQLs) are stymying your growth. When running a go-to-market function, many teams break the client journey into three pieces: Marketing retrieves information on people in the market and pursues...

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