Urgency: The Difference between a Sale and a Fail

Among prospective customers, urgency is the difference between a sale and a fail. Many people incorrectly assume selling requires creating urgency in the prospective client’s mind. This mindset is both hubristic and harmful: Manipulating someone into altered priorities is a speedy way to make them resent you. In subscription sales, especially, it’s a recipe forContinue reading “Urgency: The Difference between a Sale and a Fail”