by TheCROJo | Sep 18, 2023 | Leadership, Revenue, sales
The world of B2B sales is facing a crisis. A recent Gartner report,”How to Motivate and Retain Your Sales Team” has revealed some alarming statistics: nearly 90% of B2B sellers are feeling the strain, and over half of them are considering leaving their...
by TheCROJo | Apr 10, 2023 | Marketing, Revenue, Uncategorized
Welcome to the world of B2B SaaS enterprise solutions, where marketing budgets and revenue targets rule the game. But fear not, fellow marketer and fellow finance leaders, we’re here to guide you through the maze of numbers with a touch of humor and a dash of...
by TheCROJo | Sep 1, 2022 | Marketing, Metrics, Revenue
Is your B2B company missing its forecasts? Is that derailing strategic planning, board meetings and fundraising? My colleague, Philippe Bouissou, applied his 4 alignment axis model to the question of forecast accuracy, marketing attribution and the role of revops. His...
by TheCROJo | Oct 10, 2021 | Demand Generation, Marketing, Metrics, sales
If your company is only measuring growth in ARR, it isn’t effectively measuring its growth. Revenue growth is the cornerstone of business success. Your revenue growth rate is your momentum, powering your perception in the market, including your ability to raise money...
by TheCROJo | Aug 31, 2021 | Demand Generation, sales
Among prospective customers, urgency is the difference between a sale and a fail. Many people incorrectly assume selling requires creating urgency in the prospective client’s mind. This mindset is both hubristic and harmful: Manipulating someone into altered...
