In the world of startups, product-market fit is key to success. It’s the process of matching a product or service with a target market that has an urgent need for it. And no one understands this better than Figma. This tech company had early success by targeting other start-ups. The urgency driver was almost alwaysContinue reading “Need Product Market Fit? It’s all about Urgency”
Tag Archives: Urgency
Urgency: The Difference between a Sale and a Fail
Among prospective customers, urgency is the difference between a sale and a fail. Many people incorrectly assume selling requires creating urgency in the prospective client’s mind. This mindset is both hubristic and harmful: Manipulating someone into altered priorities is a speedy way to make them resent you. In subscription sales, especially, it’s a recipe forContinue reading “Urgency: The Difference between a Sale and a Fail”