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Six Things the Best Sales Leaders Know about Marketing

Six Things the Best Sales Leaders Know about Marketing

by TheCROJo | Jan 23, 2022 | Marketing, Revenue, sales

There is no more important partnership for a B2B company than the one between sales and marketing. These two functions drive much of the growth of the company in tandem with the product team. Their alignment must be exact and often, it just isn’t. The friction...

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AccountabilityAchievementagileAgile managementAligned TeamsARR GrowthB2B Go to MarketB2B MarketingBudgetingBurnoutBuyer's JourneyBuyer EnablementBuying JourneyCACChief Revenue OfficerCMO CharacteristicsCMO hiringContent MarketingCost of Customer AcquisitionCross-functional teams

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