Metrics

Marketing Qualified Leads are Worse than Meaningless

If you’re a sales, marketing, or revenue leader, marketing qualified leads (MQLs) are stymying your growth. When running a go-to-market ...
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5 Signals of Optimized Growth Potential…That Light Up Your Team

If your company is only measuring growth in ARR, it isn’t effectively measuring its growth. Revenue growth is the cornerstone ...
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Top Four Reasons Revenue Leaders Fail to Achieve GTM Flow

While GTM Flow certainly sounds like a desirable state, achieving it may sound challenging. For the subscription businesses I help, ...
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Key SAAS Marketing Metrics Measure What Drives Growth and Agility

The day started with the social media team excitedly sharing that they were achieving their impressions target and earning 600 ...
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